2017 Eastern Regional Symposium Theme:

Place Matters
Building Interconnected Workplaces, Technology, Communities

Two decades of globalization and digitization have transformed the way businesses operate, and how people interact with places and each other. Yet, cities, communities, and workplaces have become more significant and not less. Increased mobility of people and businesses have, perhaps ironically, increased the competition between cities to accentuate their differences and competitive advantages in order to attract industries and their talent base of employees. The 2017 Eastern Regional Symposium (ERS) will explore the transforming and interconnected nature of our workplaces, communities, and cities.

ERS breakout sessions will illuminate opportunities for corporate real estate leaders (CREs) to help their companies become talent marketplaces by deploying strategic perspectives and agility for location selection, resilient facilities, workplace planning and design, and effective collaborative management.



NYU School of Law
Vanderbilt Hall
40 Washington Square S
New York, NY 10012

Information and Registration:



Monday, June 5, 2017

8:00am - 9:45am: Young Leaders Breakfast Program | NYU Torch Club, 18 Waverly Place, New York, NY
Note: This program is only open to those 35 years old, and younger. Attendance is limited to 60.  

Civic Duty: How to Make a Place in Your Community

Democracy is the foundation of our nation and our buildings are the foundation of our communities. Young Leaders in the real estate industry are uniquely positioned to use their power within this community to positively influence society. In this interactive panel discussion you’ll hear from community and industry leaders about how they maximize their impact. The panelists will dissect their techniques and discuss ways to apply their lessons to the issues you care about in your own community. Our society is strengthened by our participation; come learn how to get involved and leave feeling inspired to get started.

Moderator: Elizabeth Plank, Senior Editor at Mic and Host of Flip the Script

Morgan Blackburn, Development Manager, StreetWise Partners, Inc.
Michael Patrick Davidson, Managing Director, Global Real Estate, Head of the Americas & World Headquarters, JP Morgan Chase and Co.
Gerald (Jerry) O’Brien, Vice President, Real Estate, Comcast Cable Communications, LLC

10:00am – 1:30pm: Special Tours

Tour 1:  Hudson Yards (Westside Manhattan – limited to 50 participants)

Tour 2: Industry City (Sunset Park, Brooklyn - limited to 75 participants)

Tour 3: Downtown Manhattan (limited to 50 participants)

2:00pm - 3:15pm: Professional Development Session | Tishman Auditorium, NYU
"Corporate Chemistry" - How to Improve Your Effectiveness Through Neuroscience

Dr. Helen Fisher provides amazing insights backed by brain scanning, neuroscience, and behavioral research about how people think, behave, interact, collaborate, and lead. These insights have important implications for improving engagement in the workplace.  This includes building the best team or board, stimulating innovation and “teaming,” connecting with colleagues and customers, and improving client relationships.  It also has important implications for sales, marketing, and more broadly for “convincing” colleagues and customers.

Introduction: Carol Adey, Executive Director, New England Chapter                                                                                                                                                                                                  

Moderator: Brian Schwagerl

Presenter: Dr. Helen Fisher, Author and Internationally-Renowned Neuroscientist and Biological Anthropologist

3:30pm - 4:45pm: Opening General Session | Tishman Auditorium, NYU
What Makes a Great City

The DNA of a successful city makes it work for our companies, our workforces, and the wider community. This session dissects the DNA of a successful city including trends, challenges, and opportunities with emphasis on the following elements:

• Technology
• Governance and Vibrant Communities
• Interconnected and Engaging Work Places
• Town Squares/Places to Interact
• Trends and Challenges

Welcome: Daniel Fishbein, SLCR, Director, Global Real Estate, CIT

Introduction: Lisa Gibson, Director, Global Real Estate, Time Warner Inc.

Moderator: Greg Lindsay, Journalist & Senior Fellow, NewCities Foundation

Jonathan Bowles, Executive Director, Center for an Urban Future
David Gilford, Senior Director of Client Strategy, Intersection
Steven Pedigo, Director, The Urban Lab; and Clinical Assistant Professor
Schack Institute of Real Estate, NYU School of Professional Studies
Melissa Reinke, Global Workplace Experience Leader, GE Global Operations Properties

4:45pm - 5:45pm: Welcome Reception | Greenberg Lounge (sponsored by JLL)

6:45pm - 9:15pm: End User Dinner | Sky Lobby, One World Trade Center (By invitation, sponsored by The Durst organization)

7:00pm – 9:00pm: Concierge Dinners (for those not attending the End User Dinner)

9:30pm - 11:00pm: Toast to Speakers (Suspenders NYC Bar & Grill, 108 Greenwich St, NYC, NY)


Tuesday, June 6, 2017

7:30am: Registration Opens | Main Entrance, NYU School of Law

8:00am - 9:00am: Breakfast | Greenberg Lounge

8:30am - 9:20am: General Session | Tishman Auditorium, NYU
The New Corporate Location Equation - and the Two Way Intersection between Workplaces and Communities

Senior end users will discuss their corporate location strategies with a location advisor.  For employees it’s not just about finding a place to work anymore.  It’s about being part of a live-work community. Does this mean companies will “pay up” to locate staff in global business centers, seek stand-alone campus environments with on-site amenities, or gravitate to suburban mixed-use “town” environments?  Speakers will differentiate location strategies designed to create “talent marketplaces” with retention of “commodity employees”.  Also, how is work at home and mobile work impacting location decisions for bricks and mortar facilities?  Another discussion topic is consideration begin given to employee modes of travel. When do companies pay a premium for access to public transit, to be accessible to nearby communities by bike or by foot, or to provide dedicated employee shuttle services?  Or is highway access still the most important transportation consideration?  Also, from a business operations standpoint, how much importance is given to airport access?

Introduction: Lou D’Avanzo, Vice Chairman, Cushman and Wakefield

Moderator: Jeff Lessard, Senior Managing Director, Cushman Wakefield

David Cheikin, Executive Vice President, Brookfield Office Properties
Robert Hendrick, Head of Americas Real Estate, NBCUniversal Media, LLC
Gagandeep Singh, GVP, Global Real Estate & Workforce Planning, Gartner

9:45am - 11:00am: Breakout Sessions

Breakout Session 1: The Corporate Headquarters of the Future | VH214
Headquarters are seeking beyond just good looks as companies design smart workplaces for their employees. Buildings are refining for the digital age, embracing technology and their interactions. There is a growing desire for employees to connect seamlessly both externally and internally, and in their surrounding community. Design innovation, sustainability, healthy environments, dynamic spaces and amenities are being deployed to make workplaces engaging and productive. Panel topics include strategies and tactics on “how to,” as well as case stories about global companies that are leading the charge in building leading edge HQ’s which have compelling and smart IQ’s!

Moderator: Peter Grant, Reporter and Editor, Wall Street Journal

Joseph Brancato, AIA, Regional Managing Principal, Gensler
Peter Cavanaugh, GE Ecosystem Transformation Leader, General Electric
Jeremy Doyle, Senior Vice President, Humanyze

Breakout Session 2: CRE Organization Strategies to Make Workplaces that Matter | VH218
Corporate Real Estate (CRE) Organizations continue to undergo significant evolutionary changes; most notably, further transforming the development of shared services and outsourcing models within the context of the CRE function. Enhancing employee engagement, satisfaction, and wellbeing continues to be a priority for many companies, driven by the need to attract and retain talent. CRE has a significant role to play in this, particularly as it relates to workplace design and helping deliver a quality workplace experience for employees.

Join a “fireside chat” with CRE executives from Iron Mountain, JP Morgan Chase, and Booz Allen Hamilton as they share strategies for aligning cultural identity with successful workplaces. Panelists will also discuss attributes of successful service provider partnerships and how to inspire teams to operate as a cohesive, agile CRE organization.

Moderator: Peter Van Emburgh, Senior Managing Director, CBRE Global Workplace Solutions

Sarah Abrams, Senior Vice President and Head of Global Real Estate, Iron Mountain
Michael Patrick Davidson, Managing Director, Global Real Estate, Head of the Americas & World Headquarters, JP Morgan Chase and Co.
Deane Edelman, AIA, Vice President, Real Estate & Facilities Operations, Booz Allen Hamilton

Breakout Session 3: Analytics and Technologies for Smart Cities | VH220

Major cities around the world and in our region have grown, re-energized, and densified. An explosion of big data is being deployed to address smart city priorities ranging from public health and safety to congestion management, and for improved quality of life through better urban services. Cities in Emerging and Asian markets were first to deploy IoT“the Internet of Things” to connect building infrastructure and connect the cities at scale to begin enabling large scale insights. As cities evolve and newer technologies are deployed, the implications for corporations and city dwellers are massive. This session explores the art of the possible and in practical realities the analytics and technologies being deployed, lessons learned, hurdles to ultimate connectivity and how the data/analytics may affect corporate location decisions and building operations. 

-Ranges of technologies deployed to date, trends, lessons learned
-Big data – how big, how much…too much noise, how to get insight?
-Key investments – NGOs, private investments, how to move the needle?
-Connection between city, buildings and environments that inform the occupants, workforce to navigate seamlessly
-Smart cities in US versus other countries – advances and speed to reality
-Starts ups and data aggregators helping corporations location decisions and what IOT and Smart City data might be relevant considerations

Introduction: Pay Wu, SVP of Corporate Real Estate CRM, Enterprise Real Estate, TD Bank, NA

Moderator: Steve Weikal, Head of Industry Relations, MIT Center for Real Estate

Calandra Cruickshank, Founder and CEO, StateBook International
Timothy Martin, Chief Analytics Officer, NYC Department of Buildings
Ken Priyadarshi, AI + Cognitive Executive, IBM Global Business Services
Sol Salinas, Managing Director, Accenture Digital – Mobility

11:00am - 11:15am: Break | 2nd floor hallway (between breakout rooms)

11:15am - 12:30pm: Breakout Sessions

Breakout Session 4: Climate Ready Cities: Sea-Level Rise Adaptation, Resilience and Risk Mitigation | VH214

People and properties are vulnerable to the impacts of sea level rise. It puts densely populated coastal regions, including those here on the east coast of the United States, increasingly at risk by 2100. The quantifiable impacts of climate change are now a critical aspect of any corporate real estate decision today. From where to invest and locate, to the mounting challenges in design and construction, some of the most sought-after locations with the highest attraction and economic value need to adapt today to be ready for the future. In our lifetime, we have witnessed increased coastal erosion, flooding and aging city infrastructures that are unequipped to manage superstorms. Developers, end users, landlords and government are just now learning how to adapt and plan.

Panelists will share their perspectives on current research, the growing economy of climate science, and how this knowledge is influencing changing coastal cityscapes. They will discuss various regulatory considerations, preparedness strategies, and break down the various cost considerations of investments for both public and private entities responding to this challenge. As industry professionals who work to develop and shape the built environment, we are uniquely positioned to facilitate proactive planning.  The information provided in this session will arm you with the knowledge of the issues and areas of focus; what is being done both nationally and internationally, and how you can apply this in your decision-making framework at your company.

Introduction: Christopher Horblit

Moderator: Russell Unger, Executive Director, Urban Green Council

Robert Freudenberg, Vice President - Energy & Environmental Programs, Regional Plan Association (RPA)
Paul Kirshen, Ph.D., Professor, School for the Environment and Academic Director, Sustainable Solutions Lab at UMass Boston, University of Massachusetts
Randy Wissel, Vice President - Real Estate Strategy Group, Goldman Sachs

Breakout Session 5: Future of Work and What it Means for the Workplace | VH220

With billions of people connected by mobile technologies enabled with vast digital networks combined with unprecedented processing power, storage capacity and access to knowledge - these converging forces will create “The Future of Work.” The Future of Work will mean you probably will not have ‘a job’ in the traditional sense. That is not to say that we won’t “work” in the future - we will be working in fundamentally new and different ways as emerging technologies dramatically impact our historical ways of working. Every aspect of work—from our daily work experience to how global businesses organize their work processes—will be disrupted by the digital revolution which will accelerate and intensify in the years to come.
Panelists from academia and leading global companies will share thought provoking perspectives regarding “The Future of Work” and discussion topics which will include the following: 
-How will Digital Transformation impact every company within every industry sector to change how people work and how companies will need to transform to survive
-What will be the future impact of “The Fourth Industrial Revolution“ as Data becomes the world’s most abundant and valuable resource
-How will “The Liquid Workforce + The Human Cloud“ enable new levels of human performance and provide greater levels of workforce agility and flexibility
-Growing "Third Platform" technologies such as “Artificial Intelligence, Augmented Reality, Big Data Predictive Analytics, Cloud and Cognitive Computing, IoT, Machine Learning, Mobile Computing, Natural Language Processing (NLP), Robotic Process Automation (RPA), Social Networks, Virtual Reality etc…" all will converge to further disrupt the brave new world of work.
-Corporate executives will need to address in concert – The Human Experience, Digital Drive, Continuous Innovation, Operational Excellence and Financial Performance – as these five critical dimensions will be essential enablers to future CRE performance and success

Moderator: Peter Miscovich, Strategy + Innovation, Managing Director, JLL

Ed O’Boyle, Global Practice Leader, Gallup
Christopher-Ian (“C.I.”) Reichel, Global Director, Experience Design & Strategy, IBM
Michelle Sipics, Senior Editor of Accenture Technology Vision, Accenture LabsModerator: Peter Miscovich, JLL

Breakout Session 6: Strategies for Employee Engagement | VH218

Corporate real estate leaders will discuss organizational strategies to engage employees. These include workplace design, health and wellness, community engagement, the employee experience, locational considerations, mission alignment and the use of benefits and amenities to attract and retain staff. Topics include healthy building design and workplace practices, the technology experience, creating a sense of place and approaches improve to work life balance.

Moderator: Mark Gorman, MCR, SLCR, Vice President, Corporate Real Estate & Facilities, Ciena Corporation

Frank Cuevas, Vice President, Real Estate Strategy & Operations (RESO), IBM Corporation
Sarah Gibbons, Northeast Region Leader, CBRE Workplace Practice
Al Nielsen, Vice President - Corporate Services, AOL, Inc.
Marci Yaffa, Director, HR Busines Partner, The Hartford

12:30pm - 1:30pm: Lunch | Greenberg Lounge & Golding Lounge (sponsored by Perkins+Will)

1:45pm - 3:00pm: Concluding General Session | Tishman Auditorium
The Art and Science of Positioning Cities for Growth and Vibrancy
Navigating a city through times of tragedy and triumph, opportunity and growth, and economic and social change entails attention to public policy, alliance building, operations management, and heart and vision. Widely regarded for his effective eight year stewardship during a time of growth for the nation’s fifth largest city, former Philadelphia Mayor Michael Nutter will bring unique insight during this Q&A session with moderator Ester Fuchs on how and why urban places matter. The challenges of big city governance, income disparities, and aging infrastructure will be considered. Topics include the role of large employers, the importance of the “public realm” such as streets, squares, parks, and bikeable and walkable centers, and observations on the changing needs and expectations of residents.

Moderator: Ester Fuchs, Professor of Public Affairs and Political Science and Director of the Urban and Social Policy Program at Columbia University’s School of International and Public Affairs

Presenter: Michael Nutter, Former Mayor, Philadelphia

3:00pm - 4:00pm: Closing Reception | Greenberg Lounge (sponsored by: Meyer)